leo burnett
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McDonald’s goes universal in new UK poster campaign
We’re still waiting to see what McDonald’s’ groovy new data-driven DDB-dominated agency in the US looks like and curious to…
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Leo Burnett gets gritty for End Youth Homelessness
Sometimes think this site should be called More About Charity such is the incidence of good works. They do win…
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Burnett reappears for Co-op as store ad wars crank up
The Co-op reappointed Leo Burnett to its account following a pitch and here’s the first new campaign, plugging fairtrade products…
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Leo Burnett UK still produces the goods for McDonald’s despite US agency change
McDonald’s has consolidated its US advertising into a new Omnicom entity, headed by DDB. Bad news for Leo Burnett in…
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Omnicom’s giant land grab continues with McDonald’s from Publicis/Burnett
There’s no holding Omnicom at the moment: fresh from taking the lead in so-called ‘Mediapalooza’ with its new entity Hearts…
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Publicis merges Leo Burnett and DigitasLBi in Detroit to shore up General Motors
General Motors now has two bespoke agencies in the US: Publicis Groupe’s Leo Burnett and DigitasLBi are merging in Detroit…
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Leo Burnett’s Mark Tutssel (who really does know about these things) unveils his Top Tips for Cannes
Leo Burnett has produced its annual Cannes Predictions, claiming a track record of 84 per cent for them. So you…
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Pitch politics: Leo Burnett retains Co-op while Y&R revival continues with Chanel
I see that Leo Burnett has retained the Co-op account in a final pitch against WCRS. Against the odds, no…
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FCB Inferno poaches Burnett’s global CSO Giles Hedger
London’s FCB Inferno has pulled off a considerable coup by luring Giles Hedger, global chief strategy officer of Leo Burnett,…
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