leo burnett
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Coors Light makes brave attempt to challenge young wine-drinking fraternity
Coors Light has abandoned the mountain tops (mostly) to become the “official beer of done wearing a bra” as it…
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Now Samsung joins the nothing is impossible crew with ‘Do What You Can’t’
Samsung is venturing into Nike ‘Dream Crazy’ territory with ‘Do What You Can’t,’ in this instance from Leo Burnett Israel.…
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China Airlines and Leo Burnett rack up global viral winner
Here’s a viral ad success story from China, poking fun at customers: surely not? Actually it’s from Taiwan for national…
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Liz Taylor steps into creative hot seat at Leo Burnett and Publicis Groupe in the US
US creative high flyer Liz Taylor is the new CCO of Leo Burnett Worldwide (based in Chicago) and, just as…
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Rudd for Collins at Leo Burnett, Collins to Mcgarrybowen as London’s CEO musical chairs continue
London’s game of CEO musical chairs has taken an interesting twist with former Ogilvy CEO Charlie Rudd rejoining his old…
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Publicis sales recover but boss Sadoun flags ongoing problems with US creative agencies
Is Publicis on the way back? It says Q3 organic revenues grew by 1.3 per cent allowing for currency fluctuations…
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Esurance takes more than a leaf out of Tide’s winning book
Big winners in adland spawn eager imitators and P&G’s ‘It’s a Tide Ad’ from Saatchi New York with actor David…
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Leo Burnett hunts down the flat white for McDonald’s
For decades now Leo Burnett has been skilfully walking a line for McDonald’s: presenting the somewhat soulless burger giant in…
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McDonald’s celebrates (nearly) 50 years of UK Big Macs with an even bigger one
McDonald’s is celebrating 50 years of the Big Mac with the even bigger Grand Big Mac (which will doubtless cause…
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