Interpublic
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Advertisers
What’s going on at Publicis Groupe’s DigitasLBi?
Last year Publicis Groupe bought international digital agency LBi for $540m and, once the dust had settled, decided to merge…
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Joel Ewanick’s great idea – the Commonwealth in-house GM agency – finally bites the dust
In the ancient world when a leading figure had fallen out of favour they used to destroy all his statues…
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Agencies
Michael Roth’s Interpublic finds itself back on the takeover menu – the a la carte version
Then there were three? There are four big marcoms holding companies (if you exclude Dentsu which is still 90 per…
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Advertisers
IPG is the winner as GM unpicks Ewanick legacy – now Cadillac heads to Campbell Ewald
Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding…
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This saucy tale of Hope Lingerie from Brazil could be just what the doctor ordered for DraftFCB
Hope Lingerie is exciting the lads – and female customers too presumably – with this saucy internet film, ‘Hope Tales,’…
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Advertisers
WPP in 2012 – solid but not spectacular
WPP more or less matched rivals Publicis Groupe and Havas, beat Interpublic but lagged Omnicom with growth of 2.9 per…
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Advertisers
Now Interpublic joins global out of home revolution with plans to roll out UK brand Rapport to US
Interpublic (IPG) is believed to be launching Rapport, its successful UK out of home specialist, in America as soon as…
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Advertisers
Chevrolet unveils new ‘Find New Roads’ campaign from in-house agency Commonwealth
Here’s the first taster of Chevrolet’s eagerly-awaited ‘Find New Roads’ campaign – taking over from the unloved ‘Chevy Runs Deep’…
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