Interpublic
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Advertisers
Mixed messages from soaring Interpublic share price
Anyone who invested in Interpublic a year ago would be sitting on a more than healthy gain of 26.4 per…
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Advertisers
Are WPP and Dentsu preparing for a tussle over IPG?
In the blue corner we have WPP’s Sir Martin Sorrell and in the red corner my friend George Parker of…
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Advertisers
Mixed news for Interpublic as McCann and co win Microsoft creative but $2bn media goes to Aegis
Microsoft has finished its global creative and media review a bit earlier than expected, appointing Interpublic agencies headed by McCann…
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Advertisers
Draftfcb becomes FCB in belated new/old makeover
Interpublic is trying to close the door on an eight-year car crash by dumping the ‘fcb’ bit of Chicago-based network…
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Advertisers
Omnicom/Publicis inches ahead in $1bn Microsoft pitch
Pitches for Microsoft’s $1bn plus global advertising and media account are due to take place in early April but already…
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Agencies
Why it will cost IPG more than $60m to fix Europe
What on earth is Interpublic (IPG), which owns McCann, Draftfcb (or is it just FCB?), media agencies UM and Initiative…
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Agencies
Stephen Whyte: why digital agencies must keep their independence to earn their rightful place in adland
Following yet another acquisition by one of the big, global networks, the digital marketing services industry is in a curious…
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Go-go Carat wins Mastercard media from IPG’s UM
Dentsu/Aegis (or should that be Aegis/Dentsu?) media agency Carat has won Mastercard’s $250m global media business, beating off a selection…
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Agencies
IPG’s Lowe buys digital agency Profero
It sometimes looks as though Interpublic has gone to sleep in the acquisition stakes, certainly in comparison to two of…
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