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By Stephen Foster on May 1, 2013
WPP-owned Grey has been the coming force among the world’s big traditional agencies for some time now; in particular its New York operation headed by creative Tor Myrhen. The agency has just won Procter & Gamble’s global Gillette account from BBDO (worth $300m in the US and two or three times that globally), beating Saatchi [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged agency move, bbdo, fearless group, Gillette, grey global, grey new york, Jerry Judge, Jim Heekin, omnicom, procter & gamble, Sir Martin Sorrell, Tor Myrhen
By Stephen Foster on April 22, 2013
***Grey London has just produced a new global campaign for Lucozade; ‘Powered by Glucose.’ Well it makes the point (and in just thirty seconds too). Owner GlaxoSmithKline is planning to sell its two big consumer brands Lucozade and Ribena apparently; obviously to concentrate on the disagreeable task of inventing, patenting, gaining clearance for, selling at [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged apple bite, glaxosmithkline, grey london, grey new york, guns campaign, JWT, lucozade, mother, ribena, smirnoff
By Angie Dean on January 18, 2013
Creative services directors (they trade under a number of names) seem to be going up in the world these days; maybe it’s the trend to fewer but bigger commercials as advertisers factor in online exposure and therefore budgets go up. Arnold, Havas’s other network, has poached Lia Armatas (left) from all-conquering Grey New York as [...]
Posted in Agencies, Clients, Creative, News | Tagged arnold worldwide, Craig Miller, creative services, e-trade, grey new york, Lia Armatas, New York
By Angie Dean on January 8, 2013
Everybody loves US satellite broadcaster DirecTV’s ads and Grey New York has produced another winner, this time plugging its ‘Genie’ device which allows you to record five shows at once. In the process it directs a few well-aimed kicks into the groin of rival cable channels. It’s true: here in the UK cable firm Virgin [...]
Posted in Agencies, Clients, Creative, News | Tagged cable, directtv, genie, grey new york, satellite, virgin media
By Staff on December 14, 2012
Fearless Group co-founder Jerry Judge gives us his choices for ad/campaign of the year, agency of the year and person of the year. Dollar Shave Club There are still good campaigns in the US, in spite of all the dramatic change in the media environment. I like a lot of what Venables Bell does for [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged ad of the year, agency of the year, dollarshave club, grey new york, Jerry Judge, Jim Heekin, Michael Dubin, person of the year
By Stephen Foster on November 15, 2012
The reinvention of Grey as a creative advertising agency, as opposed to an account handling operation that occasionally produced something approximating to ads, has been nigh-on miraculous and one of the WPP-owned network’s biggest stars is Tor Myhren (pictured), president and CCO of Grey New York. Myhren was honoured as one of the brightest minds [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged american advertising federation, e*trade, grey, grey new york, shareholders, Sir Martin Sorrell, talking baby campaign, Tor Myhren, WPP
By Staff on June 22, 2012
Former US president Bill Clinton was speaking in Cannes yesterday and, in the process, let slip his favourite ad, this one from Grey New York encouraging TV viewers to swtich from cable to satellite TV provider DirecTV. He likes its summary of life’s ups and downs, having experienced a few of both himself, of course, [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged Bill Clinton, cannes, directv, film lion, grey new york
By Stephen Foster on August 19, 2011
Nivea has used its Facebook page to apologise for an ad in Esquire for Nivea for Men featuring the line ‘Look Like You Give a Damn. Re-civilize Yourself.’ The trouble is the ad shows a black guy holding what looks like the severed head of some hairy cannibal. But with a line like that it [...]
Posted in Agencies, Clients, Creative, News | Tagged account loss, beiersdorf, draftfcb, esquire, fcb, grey new york, Interpublic, Kraft, nivea, nivea for men, office closures, racist ad, redundancies, sc johnson, Todd Tilford
By Stephen Foster on July 19, 2011
That surely is the first job for Todd Tilford, the new CCO of Interpublic-owned DraftFCB in Chicago. Tilford, who joins officially in August from Grey New York where he’s an executive creative director, will be faced with the final knockings of family-owned household product company SC Johnson’s agency review which has pitched 50-years incumbent DraftFCB [...]
Posted in Agencies, Clients, Creative, News | Tagged $1bn account, agency review, Andrew Robertson, bbdo, chicago, draftfcb, grey new york, Mark Modesto, mcgarrybowen, ogilvy & mather, sc johnson, sears, Todd Tilford
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