Home / Advertisers / It’s Bond, Bond and more Bond…but does shaving with Gillette really bring out the 007 in you?

It’s Bond, Bond and more Bond…but does shaving with Gillette really bring out the 007 in you?

Has there ever been more pre-release hoopla for a film than the new James Bond effort, SPECTRE, due to premiere next Monday?

Good for them I suppose, I don’t expect they’ve paid for all this stuff, but won’t we all be a bit fed up with it when it eventually arrives?

I watched the last bit of Quantum of Solace last night – brilliantly executed but, underneath it all, the usual shoot-em-up live action video game. I know Daniel Craig somehow manages to look caring and sharing, just the man to save the world even when he’s depopulating large parts of it. And Judi Dench provides a good turn, as usual. But it’s all tosh.

Anyway, enough of that. Well not quite – here’s even more tosh, this time courtesy of Grey New York for Gillette. Using some not-as-profound-as-they-sound observations from Bond author Ian Fleming.

I’m sure they had fun making it but…

MAA creative scale: 3.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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