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Grey New York goes into the firearms business

Here’s a striking ‘reality’ film from Grey New York for States United To Prevent Gun Violence, which tries to do what it says on the tin.

They opened a shop on Manhattan’s Lower East Side aimed at ‘first time gun buyers.’ But each gun on offer had a ticket saying what mass shootings, homicides, suicides or fatal accidents it had been used in.

Profoundly depressing actually. Why do these ‘ordinary’ young people want guns?

Presume they asked permission to use the footage.

MAA creative scale: 7

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