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Grey New York takes gentle approach to gun dangers

To outsiders the incidence of gun crime in the US is both horrifying and mystifying – why on earth don’t they restrict the damn things?

But guns are part of the culture for many people there, a rather double-edged birthright. Preaching to the never-going-to-be-converted is probably never going to work, as sacked CNN talk show host Piers Morgan (a Brit) found out recently to his cost.

Grey New York has produced an interesting new campaign for lobby group United To Prevent Gun Violence that isn’t anti-gun per se, just gently but quite shockingly demonstrating that they’re best kept under lock and key.

It’s not going to stop any massacres but it’s a start.

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