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MAA Ad of the Week: Apple’s musical history
Belated perhaps (the end of last week was a losing battle with Orange in France) but Apple’s Start Up with…
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Coutts says ‘real success takes true character’ in first brand campaign for 50 years
After 300 years in business, Coutts is attempting to overhaul its image and appeal to a new generation of “wealth…
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Ad Net Zero launches ‘essentials certificate’ training scheme
As COP26 gets underway, the ad industry continues to do its bit, thanks in large part to a coalition of…
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WPP surges ahead in Q3 2021 but loses British Airways to Uncommon
WPP CEO Mark Read will have mixed feelings this morning: on the one hand his marcoms empire reports 15.7% organic…
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Forrester: will 2022 see freshly empowered marketers?
Forrester Research has revealed its marketing predictions for 2022, which it describes as “bold calls to push the limits and…
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News
VCCP gives Saga makeover the full service treatment
UK travel and insurance firm Saga is synonymous with ‘old,’ which isn’t a very appealing message even if you’re, um,…
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Apple brings its own history to life with ‘Start Up’
There are big confident brands and then there’s Apple. In the Tim Cook era Apple has probably made as many…
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News
Can Grace Jones shoehorn old-timer Barclaycard into ‘buy now pay later market?’
Credit cards have been draining our wallets for decades and now they have a new challenger the ‘buy now pay…
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BBH beats tough competition to Ribena creative
BBH has won one of the year’s more competitive UK creative pitches: pipping adam&eveDDB, Accenture’s Karmarama and Creature to the…
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