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Advertisers
Publicis stars in P&G love-in
P&G has just held its annual Signal innovation conference for so-called industry leaders and, beaming out of the speaker line-up,…
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Advertisers
The Gate debuts for AA with motoring disasters
The AA sprung as surprise when it appointed MSQ’s The Gate to its creative account in a head to head…
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Agencies
Mother Berlin puts AI to a techno beat with surprising results
Mother Berlin opened at the end of 2022, and appropriately enough the first work we’ve seen from them is for…
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Advertisers
Johnnie Walker takes Ted Lasso to Women’s World Cup
Apple TV show Ted Lasso has been a gift to sports advertising. First, it provided a creative assist for EA…
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Advertisers
Vaseline’s lesson in how to go viral: go smutty
“Slugging” is a TikTok skincare trend that involves smearing your face in petroleum jelly overnight, so it makes sense for…
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Advertisers
Adidas ups the ante in Women’s World cup spot by TBWA London
World Cup football encourages advertisers to bring out their A-game, and Adidas has tapped into joyful mood that seamlessly mixes…
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Advertisers
MAA Ad of the Week: Adidas for Women’s World Cup
The FIFA Women’s World Cup is almost upon us and it’s proving a bonanza for agencies as advertisers fall over…
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Ad Tech
Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
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Advertisers
Can the England women’s team seize greatness? Budweiser think so
For an American beer, Budweiser is doing a good job of supporting its football (or should we say soccer) sponsorships…
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