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IPA Bellwether: advertiser money pours into price cuts as media suffers
Sales promotion is growing at record levels according to the IPA’s latest quarterly Bellwether Report, up 13.4% as UK firms…
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Publicis outperforms Omnicom in half year ad holding stakes
Publicis Groupe, once again, is the early leader in the ad holding group performance stakes (although thiese days it looks…
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Fuel and food costs drive down UK inflation – have supermarkets been listening to the critics?
The UK government (and consumers to some extent) will be relieved to see today to see that inflation fell to…
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ScienceMagic wins global brief for $4bn perfume brand Creed
Luxury perfume house Creed has named ScienceMagic as its global agency of record for brand strategy and US and UK…
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Jelly Babies and Wine Gums under attack in new campaign by VCCP
Battle scenes are not what you’d generally associate with fruity sweets, but VCCP is aiming arrows, spears and swords at…
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Finance
‘Finfluencers’ face crackdown over financial misconduct
The number of misleading social media ads and TikTok videos promoting financial products has got out of hand, forcing the…
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Ocean Outdoor brings Space Invaders world playground to Europe
TAITO and Google unite gamers with new AR game. To celebrate 45 years since the original game’s release, the iconic…
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Tesco plumbs new Clubcard depths
Can you remember when shopping, even in a supermarket, could be pleasurable? Now though Britain’s increasingly demented retailers, desperate to…
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Deep fake, deep impact: Orange and Marcel go viral with women’s football
It looks like a montage of the best-known French footballers of our time, as we see Mbappe and Griezmann performing…
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