coca-cola
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Jonathan Sant of Cubo: why Graham Fink is my ad hero
There are many who can write a more intimate or authoritative account of my hero choice: Graham Fink. After all,…
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Coca-Cola unwraps a Christmas social media mystery
So which one is the official Coca-Cola Christmas ad? Maybe it’s this one from Pereira & O’Dell with someone dressed…
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Coca-Cola in Greenpeace sights for allegedly wasting Xmas
Coca-Cola is getting a fair bit of stick this Christmas with UK councils and others talking of banning its humungous…
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The eyes say Coca-Cola is top Christmas ad
Realeyes assesses Christmas ads through facial recognition and top this year is Coca-Cola’s link-up with Channel 4’s Gogglebox showing viewers…
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Glen Campbell: the voice of a generation – and Coca-Cola
Did anyone have a better voice for commercials than Glen Campbell? Campbell, who’s died from Alzheimer’s, made this for Coca-Cola…
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Ad Tech
Now Pollard is out in Coca-Cola marketing cull
Marketing seems to have taken another powder at Coca-Cola as senior VP of strategic marketing Ivan Pollard is leaving, hard…
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New Coke “taste the feeling” family samples the pool boy
Coca-Cola has moved from advertising lots of brands to just one, Coca-Cola, although now it’s using even more agencies than…
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Dentsu suicide shows a business that’s lost its bearings
It never rains but it pours, especially at Dentsu in Japan it seems. Hard on the heels of the agency…
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Not really a Mad Man – Bill Backer of Coke ‘Hilltop’ fame – dies at 89
Bill Backer, one-time creative director of McCann-Erickson and a founder of Backer & Spielvogel, has died aged 89. Backer, who…
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