coca-cola
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Advertisers
Dentsu suicide shows a business that’s lost its bearings
It never rains but it pours, especially at Dentsu in Japan it seems. Hard on the heels of the agency…
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Advertisers
Not really a Mad Man – Bill Backer of Coke ‘Hilltop’ fame – dies at 89
Bill Backer, one-time creative director of McCann-Erickson and a founder of Backer & Spielvogel, has died aged 89. Backer, who…
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Advertisers
Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April
April was far from the cruellest month for ads, particularly from UK agencies. After a slow start to the year…
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Advertisers
Print craft plays key role in Coke’s ‘Taste the Feeling’
We’ve praised Coca-Cola’s new global ad campaign ‘Taste the Feeling’ – produced by a veritable gaggle of ad agencies –…
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Advertisers
Coke unveils new version of iconic ‘Hilltop’ ad
Coca-Cola has remastered its celebrated ‘Hilltop’ ad from 1971, readying it for ‘4K’ television, whatever that might be. The original…
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Advertisers
Coca-Cola deploys mass agency line-up for one-brand global rebrand ‘Taste the Feeling’
Coca-Cola has dropped its ‘Open Happiness’ campaign in favour of new one-brand ‘Taste the Feeling.’ This, it seems, is the…
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Advertisers
Coke shoots itself in the foot down Mexico way
Coca-Cola wanted to show that it was bringing Christmas joy to Mexicans with this somewhat patronising film showing a bottle…
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Advertisers
Coke’s Wendy Clark takes top US job at DDB
Back in the day people used to flit from client to agency and back again, to the benefit of both…
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Ad Tech
Michael Lee: five trends, movements and ideas that are shaping the advertising business
Everything is up for grabs. New ideas are being put together, tested and learned from, and tested and learned from…
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