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Coke unveils new version of iconic ‘Hilltop’ ad

Coca-Cola has remastered its celebrated ‘Hilltop’ ad from 1971, readying it for ‘4K’ television, whatever that might be. The original film apparently sits in the US Library of Congress and it played a part in the final series of Mad Men.

This YouTube version isn’t the full 4K works, it seems, but it looks pretty good.

What would be give it today? Is it too cheesy?

MAA creative scale: 8.

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