China
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Advertisers
Will W+K’s La Vita E Bella woo the Chinese for Fiat?
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if…
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New R3 China survey reveals changing net-driven PR market – Blue Focus and OgilvyPR lead
Chinese marketers are increasingly focussed on ePR, aiming to reach China’s 500m net users. But the market is becoming increasingly…
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Now Coke’s Grand Prix winner from China is dragged into the scam ads debate
Scam ads look like being the flavour of the year following JWT India’s Ford Figo fiasco. Now Leo Burnett has…
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Nescafe celebrates 75th birthday around the world
Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still…
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Jaguar agency Spark44 founder Alastair Duncan sets up London base for Connect
Alastair Duncan (left), one of the founders pf Spark44, the bespoke Jaguar agency that won the US business from Havas,…
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How the Brits can break into the Chinese market
They do it differently in China, especially in the luxury car business. Chinese buyers like sitting in the back –…
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Engine Group’s David Liu: how to build a new agency group in China
Peter Scott’s UK marcoms contender Engine Group has been quiet of late as it struggles to find the right agency…
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Agencies
Chinese regulators threaten Aegis/Dentsu deal
Will Dentsu’s £3.2bn takeover of Aegis ever actually happen? Dentsu has been telling us for months that it’s only a…
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All change in Asia Pacific as number of creative and media account reviews doubles in 2012
2012 was the most active new business year in the last decade as measured by global marketing consultancy R3 and…
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