AI
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Advertisers
UK Ad Association wades into deep waters of AI
The UK’s Advertising Association is pretty good at latching on to the issues of the day and it’s doing its…
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Ad Tech
Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
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Ad Tech
Deb Stambaugh of Quantcast: why AI makes marketers more human
AI has been around for many years now, but with the likes of ChatGPT and Bard making headlines, there’s been…
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Advertisers
Can AI close the ‘Expectation Gap’ for in-house agencies ?
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored…
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Ad Tech
Jennifer Lopez helps Virgin Voyages onto the AI bandwagon
There’ll be AI all over the place soon and the multifarious Virgin brands can be relied upon to jump on…
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Advertisers
WPP signs groundbreaking Omniverse deal with AI giant Nvidia
Nvidia has come from seemingly nowhere to become almost a $1 trillion company ($963m and counting) so it’s quite a…
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Ad Tech
Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered…
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Ad Tech
Now Google wants to be your creative director
Here we go then: Google is planning to introduce generative artificial intelligence (AI) into its advertising business. The tech giant…
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Ad Tech
Ryan Reynolds on the ChatGPT “revolution”
A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will…
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