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Ad Tech
Leo Burnett North America puts media tech expert Swinand in charge
Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s…
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News
Gagandeep Gadri of Capgemini: don’t forget emotion in 2017 or you’ll drown in big data
Building emotional experiences When looking at how Christmas marketing campaigns have changed over the years, they’ve gone from promoting products…
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Ad Tech
Scott Galloway’s secrets of successful brands
Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s…
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Ad Tech
Xerox goes back to the middle ages for tech future
More tech, this time from Xerox which isn’t a boring old photocopier company any more – it seems. This neat…
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Ad Tech
John Watton of Adobe: don’t be scared – why 2017 tech will be good for you
Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In…
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Advertisers
Mars combines humour with braille in new outdoor round of disability campaign
Mars Maltesers is continuing its ‘Look on the light side’ campaign by AMV BBDO, highlighting disability. This time it’s a…
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Advertisers
Brothers and Sisters makes timely debut for uSwitch
Brothers and Sisters clearly has its skates on, producing a New Year campaign for uSwitch just a few weeks after…
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Advertisers
Marian Salzman of Havas PR: what can the past really tell us about 2017?
Twenty years ago, trendspotting was a cutting-edge craft, practiced by just a few thought leaders. Ten years later, it had…
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Advertisers
Royal Caribbean tries new bearing on cruise ads
Cruise ship ads are usually the naffest of the naff – yes, we mean you Rob Brydon – although that…
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