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Advertisers
Lexus strives for excitement injection in LC launch
Toyota-owned Lexus doesn’t do sexy – or does it? New company boss Akio Toyoda wants to make the solid but…
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Ad Tech
Digital whizz Peon replaces Ramsey as JWT ECD
The digitisation of London creative agencies continues apace with Lucas Peon (below), one-time CCO at WPP digital network Possible, replacing…
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Lucky Generals sends Pot Noodle fan to the White House
Lucky Generals has a well-deserved reputation for being quick off the mark (chiefly for Paddy Power) and now it’s trying…
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Decathlon offers road safety for skiers
We’ve all been reminded recently of the hazards that can attend skiing but the slopes will now be busier than…
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Ad Tech
CES’ brave new world of data-driven smoke and mirrors
Here’s a video, courtesy of The Drum, from the CES show in Las Vegas. As well as the no doubt…
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Advertisers
Adam&eve time travels to win Great Western Railway
Adam&eveDDB has been appointed to handle Great Western Railway, the new (old) name for First Group-owned GWR which operates services…
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Advertisers
Krow tries to make sense of the NHS in Labour debut
Indie London agency Krow bravely took on Jeremy Corbyn’s Labour Party as a client recently and here’s its first effort,…
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News
What’s in a new/old name? A better future Y&R hopes
New Y&R boss David Patton has made his first big move, changing the name of the London agency from RKCR/Y&R…
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New Bellwether report reveals buoyant spending despite Brexit fears
Brexit? What Brexit? The latest IPA Bellwether report into marketers’ spending plans (300 of them) in Q4 2016 shows that…
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