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Scott Galloway’s secrets of successful brands

Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems.

Here’s Professor Scott Galloway of “business intelligence” firm L2 on the subject. It isn’t about “user growth multiplied by engagement” as most advertisers think (he thinks) but “receptors multiplied by intelligence” (although you still need a lot of “receptors”.)

Anyway, we’ll leave it to him to explain.

Would we welcome boxes of clothes on the doormat which we’d either agree to buy or send back? Not so different to what many people do now, although they order them in the first place. But would we feel empowered or under siege?

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