WPP’s first half results are pretty much as we forecast yesterday - no crystal ball, alas, just the usual corporate leakage – with billings up five per cent to £23bn, like-for-like revenue up 4.9 per cent (organic growth by another ...Read More »
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A while ago, to celebrate its 20th birthday I think, M&C founder (Lord) Maurice Saatchi announced that the agency had discovered the holy grail – or should that be Holy Grail? – of marketing. Well Maurice is never knowingly undersold. ...Read More »
Sir Martin Sorrell’s various pronouncements seem to amuse and engage some of you so here he is – again – speaking by video link at what seems to be a leadership conference, NOAH15 in Berlin last month. Don’t know who ...Read More »
There seems to be a feeling these days that if advertisers are going to reach that super-elusive young, male audience they have to use the latest technology and trendiest advertising media to have a chance of getting their message across. ...Read More »
I don’t know about girls becoming ‘unstoppable’ but Procter & Gamble’s #LikeAGirl campaign for Always seems so, rolling out another episode telling teenies they can, indeed, be unstoppable. Research apparently show that ‘confidence plummets during puberty’ for 72 per cent ...Read More »
Matt Williams: who’s right about advertising and ‘big data’ – Professor Brian Cox or Sir John Hegarty?
“I don’t know who this Sir John Hegarty is – he might be very famous in your industry – but he’s just wrong.” It seems in Cannes, no-one is safe from criticism. Professor Brian Cox (below), poster boy for science, ...Read More »
Oh yes, it was supposed to be the UK’s closest election since Richard III was buried in a car park. ‘Cos every poll had put Labour and the Tories neck and neck; resulting in a hung parliament that would have ...Read More »
WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it describes as a ‘marketing software and consultancy’ business. The 200-strong operation – which is being positioned as independent – brings ...Read More »
WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...Read More »
Paul Marsden of Syzygy: is neuroscience the way to predict marketing success – or just more neurobollocks?
The results of a *landmark consumer neuroscience study will be published later this year showing that brain scans can indeed predict the effectiveness of marketing material. But there’s a catch, only the most expensive fMRI (functional magnetic resonance imaging) scans ...Read More »