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Less is more seems to be the current marketing mantra at Unilever with CMO Keith Weed (left) telling an investor conference that he plans to cut agency and production fees to around 20 per cent of the zillions the company ...

Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in using a combination of their own data and social media to improve life for customers. Marketers across the board can ...

In the space of 24 hours I was hosting a Digital Cinema Media event, attending the opening of an Enterprise Nation Pop-Up by Lord Young of Graffham and listening to probably the best talk I have ever heard by the ...

A new study carried out by blowUP media has concluded that most people notice giant posters when driving through a city. The ATLAS Study says that the probability of contact for this advertising medium is higher than 70 per cent. ...

New research commissioned by online content verification company Project Sunblock shows that more than a third of UK brands don’t know where their advertising is appearing online.      When asked about appearing next to negative content online, marketers voted ...

Hot on the heels of the various comments on the Christmas advertising barrage, I experienced a real life large focus group yesterday. I was giving a guest lecture at the Business School of Westminster University for their post-graduate students pursuing ...

It certainly is if you see the market as we used to: a carve-up between Tesco, Asda, Sainsbury and Morrisons. The company, helmed by Justin King (left) for the last ten years, has seen its market share inch up to ...

Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years and before that a senior executive at FCB and Publicis. In the second of a series of articles he looks at ...

Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an increasingly competitive world car market.    The automotive category spent about $3.6billion on advertising in the US across the period ...

This is fun: Canada’s Lowe Roche agency did some deep investigation into the habits of Canadian ad people for its entry to Toronto’s Strategy Agency of the Year awards. And, among the fascinating facts to emerge, were that: Canadian adfolk ...