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The UK public is hungry for health content and expects food, drink and retail brands to help combat serious national issues such as obesity by providing practical content, according to the latest ‘Health and the High Street’ report from content ...

Lucozade Ribena Suntory (LRS) has awarded AnalogFolk the Lucozade UK digital marketing account following a pitch. AnalogFolk will now be responsible for digital strategy, creative, content, social and digital innovation for Lucozade. The agency will work alongside creative agtency Grey ...

Mark Read’s revolution at WPP-owned Wunderman carries on apace: he’s already made Brit boss Mel Edwards EMEA CEO and now Wunderman is busy hiring further down the ladder. The digital, CRM and mobile agency (as it likes to be known) ...

At some stage last year WPP boss Sir Martin Sorrell (left) seems to have decided that WPP’s attempt to muscle in on the audience measurement business -essentially challenging Nielsen – was doomed to failure. So he went and bought a ...

Adobe has release its Digital Trends 2015 report, surveying more than 6,000 mar­ket­ing and ecom­merce types pro­fes­sion­als around the world on their digital marketing predictions for the upcoming year. Cus­tomer expe­ri­ence at 22 per cent has overtaken last year’s leader ...

A new survey of 2000 UK adults by marketing agency Five by Five finds that 74 per cent of UK adults are excited at the prospect of trying a new product but, after the event, only 28 per cent can ...

Havas Creative Group (which is a new one on me) is relaunching two of its agencies Havas EHS and Havas Discovery, as Helia. This is essentially a refresh of the French-owned company’s one-time direct marketing business. Helia now boasts ‘data-related’ ...

We noted yesterday that WPP CEO Sir Martin Sorrell (left) may be preparing to abandon his recent policy of small(ish) deals in favour of a big one – namely Tesco data business Dunnhumby. Dunnhumby was founded in 1989 by husband ...

New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having the most talented media agency contributes to the success of their digital advertising campaigns, while 46 per cent of overall ...

Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like. Ogilvy & Mather Paris decided to do just that with a ...