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Wunderman hires two new data bosses

Wunderman hires two new data bosses

Mark Read’s revolution at WPP-owned Wunderman carries on apace: he’s already made Brit boss Mel Edwards EMEA CEO and now Wunderman is busy hiring further down the ladder. The digital, CRM and mobile agency (as it likes to be known) ...

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Focus groups can Christmas at Ogilvy Paris

Focus groups can Christmas at Ogilvy Paris

Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like. Ogilvy & Mather Paris decided to do just that with a ...

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