Research
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As you were: UK economic malaise blights IPA Bellwether survey
The latest IPA quarterly Bellwether survey found 57.4% of respondents with their marketing budgets unchanged in Q4, with the remainder…
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System1 names best ‘cut through’ ads of 2025
System! has named its top brands of 2025, tweaking what amounts to its algorithm to show how strongly each ad…
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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Oldies still goodies at Christmas says Kantar
Kantar, rather like its research rival System1, has found that re-used Christmas TV ads work just as well as new…
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Out of Home is “last heroic medium” says WOO chief Goddard
Out of Home is the last “heroic” medium, World Out of Home Organization President Tom Goddard said at the recent…
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Marketing Society names top UK brands
The UK Marketing society has revealed its shortlist for 2025 Brand of the Year and they all deserve a mention…
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Pete Jackson of Trouble Maker: why we decided to rank the UK’s challenger brands
Our industry loves a buzzword: Challenger. Disruptor. Agitator. Provocateur… Over the last 20 years, I’ve sat in countless meeting rooms…
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Steve Bernard of Ocean Outdoor: peak planning – how to gift a sparkling golden quarter
As the battle for the Christmas pound commences, DOOH is set to dial up the festivities with immersive audience experiences,…
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15% of ad agency jobs to go in 2026 predicts Forrester
Forrester has revealed its 2026 Marketing Agency Predictions and pretty grim reading they make for anyone working or investing in…
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