Research
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Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging…
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London’s wildlife steals limelight in Out of Home campaign
From foxes navigating night-time streets to peregrine falcons nesting on London landmarks, tenacious wildlife continues to adapt to the challenges…
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George Parker: the world’s best bar!
Throughout my long and somewhat checkered advertising career, thanks to well manipulated agency expense accounts, I’ve been able to drink…
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Great Pitch Company: pitching is driving us nuts
Was there ever a business like advertising that spends so long noisily fretting about how awful it’s become but then…
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New WFA/Cannes Lions survey shows clients all at sea with creativity
15,000 clients are reportedly heading to La Croisette for this year’s Cannes Lions, which at least indicates a degree of…
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George Parker: the 10.72 Coruscate Lying Secrets of Insanely Artisanal Advertising!
One of the things I learned very early on in my somewhat checkered career was that bullshit works, and outrageous…
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Did Aldi really fashion a World Cup winner? System1 think so
Quite a lot of chatter about which World Cup ads were the best (before the current lot) and ad measurement…
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UK ad exports hit £19.4bn
Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the…
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DOOH: the big world antidote to small world thinking
By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les…
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