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Focus groups can Christmas at Ogilvy Paris

Focus groups can Christmas at Ogilvy Paris

Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like. Ogilvy & Mather Paris decided to do just that with a ...

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Three buying habits business owners must know

Three buying habits business owners must know

By Jessica Mcclennen Modern consumers are becoming more and more immersed in new technology. Gone are the days when consumers go out of their way to buy all items at local brick and mortar stores. So too goes the constant ...

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