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WPP boosts European data business with Conexance buy

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WPP has bought Conexance which it says operates the leading data co-operative for consumer transactions in France. Conexance is a database marketing with proprietary statistical modeling to identify consumer behaviours and attributes to predict future purchases. Conexance’s data cooperative includes ...

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YouTube is more effective than TV says Google boss

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YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox ...

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Millward Brown hires Ainsworth as new UK boss

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Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins from advertising and media data company WARC where she has been CEO since 2012. Prior to WARC Ainsworth was senior ...

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New WFA study shows fog obscuring marketing ‘insight’

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The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So the World Federation of Advertisers has added some more data to the pile with a study, The Future of Insights, ...

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WPP reports record-breaking 2015 but CEO Sorrell strikes a gloomy note

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WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year ...

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Unilever CEO Paul Polman tops Brand Learning’s list of global growth leaders

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Surveys of businesses and business leaders generally state the bleedin’ obvious; sometimes lionising examples of both who turn out some time later to have feet of clay. But Brand Learning has produced an interesting spin on it, majoring on people ...

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