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Search engine marketing has changed since we first started tinkering with content found in search engines and directories more than 16 years ago. To be certain, online marketers still have to focus on implementing fundamental tenets of search engine marketing. ...

The key to success in the agency business is winning pitches, no matter how big or small you are. And when you’re the size of Sir Martin Sorrell’s WPP the bigger pitches – the only ones the company is really ...

DigitasLBi, as it seems to have become following Publicis Groupe’s merger of two of its big digital acquisitions, has poached JWT London planning director David Carr (left) to be its new strategy director. At JWT Carr worked on Johnson & ...

Food manufacturers, retailers and fast food outfits have been under the cosh for years now (decades actually) for flogging unsuitable products to children via television advertising. Some opponents would ban such companies advertising in programmes aimed at children under 12 ...

Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot of things change when these moves happen—people get fired, favors get called in, pitches get pitched, CMOs make speeches about ...

The European Letterbox Marketing Association (ELMA) has unveiled its third pan-European census of door drop media covering 22 markets and 180m households. The research found that the door drop market in Europe continued to recover from the recession with an ...

As an industry we like to whip ourselves up into a frenzy by jumping on the next marketing innovation bandwagon, sharing content relating to technology advancements and discussing at length the IPO strategies of various platforms we are championing. We ...

“Efficiency is doing things right. Effectiveness is doing the right thing”. I am always struck by these words by Peter Drucker, the founding father of management consultancy. They are pertinent because people tend to gravitate towards finessing what they are ...

Vanessa Van Edwards of ScienceofPeople.com in the US, outlines ten ways non-verbal body language can make ads more effective (and you thought we didn’t do science here). Vanessa says her goal is to make you the “most memorable person in ...

20 Incredible, Extraordinary and Unbelievable Things You Never Knew About The Queen. Spoiler Alert. I know as much, or as little, about Her Majesty Queen Elizabeth II as you do. Sorry guys. But your interest was piqued, wasn’t it? Maybe ...