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WPP qualitative research operation Millward Brown has bought Amsterdam’s EffectiveBrands marketing consultancy to combine it with its own consultancy operation Millward Brown Optimor. The unit will now be known as Millward Brown Vermeer, the consultancy with a pearl earring presumably. ...

The holy grail of developing outstanding communication can get derailed by confusion and misunderstanding of some basic laws. Being didactic can be boring at times but sometimes it is worth the energy for all concerned. I mentor post grad business ...

Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity, the global advertising industry’s most prestigious event of the year. With more than 84 per cent accuracy, ...

WPP is still busily acquiring away and also sticking to its strategy of trying to build research operation Kantar into one of the world’s go-to information providers. Now Kantar has bought a majority stake in the UK’s Precise Media Group, ...

There might be nothing new about ‘working parents’ yet today you can’t move for headlines about this topic. It seems there are a number of reasons for this. There are now more than five million working mothers in the UK; ...

Is ‘Brand Damage’ a consideration for the City? A financial journalist in the business press last weekend referred to ‘brand damage’ in a piece about M&S (which reported its annual profits today). It is the first time I’ve read this ...

‘Advertising troubles both sociologists and financial directors: the former because they think it works, the latter because they think it does not.’ (Bullmore 1999.) Professor Byron Sharp’s thought-provoking book ‘How Brands Grow – What Marketers Don’t Know’ aims to debunk ...

The world’s biggest advertisers have been slow to introduce performance-related pay for agencies (although over a third say they are still planning to) with nearly half sticking to time-based remuneration. Procurement departments are taking over from marketers as the arbiters ...

Who’s that we see coming towards us, driving a flock (herd?) of black swans? Why none other than Sir Martin Sorrell, CEO of WPP. WPP has just announced its first quarter numbers and the black swan in chief (‘black swans’ ...

British newspapers are continuing to grow their online audiences according to new ABC Multi-Platform figures for March, with the Guardian breaking through 100m ‘unique browsers’ for the first time (up 5.1 per cent),  Metro down 12.4 per cent (which may ...