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YouTube is more effective than TV says Google boss

YouTube is more effective than TV says Google boss

YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox ...

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Millward Brown hires Ainsworth as new UK boss

Millward Brown hires Ainsworth as new UK boss

Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins from advertising and media data company WARC where she has been CEO since 2012. Prior to WARC Ainsworth was senior ...

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New WFA study shows fog obscuring marketing ‘insight’

New WFA study shows fog obscuring marketing ‘insight’

The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So the World Federation of Advertisers has added some more data to the pile with a study, The Future of Insights, ...

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WPP reports record-breaking 2015 but CEO Sorrell strikes a gloomy note

WPP reports record-breaking 2015 but CEO Sorrell strikes a gloomy note

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year ...

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Unilever CEO Paul Polman tops Brand Learning’s list of global growth leaders

Unilever CEO Paul Polman tops Brand Learning’s list of global growth leaders

Surveys of businesses and business leaders generally state the bleedin’ obvious; sometimes lionising examples of both who turn out some time later to have feet of clay. But Brand Learning has produced an interesting spin on it, majoring on people ...

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R3 Worldwide: McCann, Mindshare and WPP head global new business league

R3 Worldwide: McCann, Mindshare and WPP head global new business league

2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, ...

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New IPA figures show sharp slowdown in ad growth

New IPA figures show sharp slowdown in ad growth

Growth in UK ad budgets ground to a halt in the fourth quarter of 2015 according to the latest IPA Bellwether Report, produced by Markit. If we’re going to split hairs it shows that the number of companies planning to ...

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