In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands and the answer (mostly) is: they don’t give a toss. Actually the most frequently chosen emotion (if such it be) ...

WPP’s GroupM has trimmed its 2016 global ad expenditure forecast and produced its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 per cent), when combined with other marketing services, pushes total marketing services expenditures ...

New figures from specialist technology M&A advisor Results International show that the global market for adtech and martech remained stable in the first half of this year. The overall volume of combined deals completed is up by 9.5 per cent ...

WPP has bought Conexance which it says operates the leading data co-operative for consumer transactions in France. Conexance is a database marketing with proprietary statistical modeling to identify consumer behaviours and attributes to predict future purchases. Conexance’s data cooperative includes ...

Wherever there’s business to do be done there’s WPP. A few years ago it got into hot water by opening up in Robert Mugabe’s Zimbabwe and it was the first of the networks to go into Cuba (or should that ...

Here’s something to ring alarm bells at Cannes Lions organiser Ascential, WPP boss Sir Martin Sorrell telling Ad Age editor Ken Wheaton that WPP may take a pause with its humungously expensive commitment to Cannes. Sorrell, as ever, reminds us ...

83 per cent of the respondents in a new ID Comms survey by media management consultancy strongly agreed that advertisers who can identify, organise and motivate the right talent will deliver a stronger marketing performance. However the two sides were ...

YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox ...

Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins from advertising and media data company WARC where she has been CEO since 2012. Prior to WARC Ainsworth was senior ...

The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So the World Federation of Advertisers has added some more data to the pile with a study, The Future of Insights, ...