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WPP launches new data business Gain Theory

WPP launches new data business Gain Theory

WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it describes as a ‘marketing software and consultancy’ business. The 200-strong operation – which is being positioned as independent – brings ...

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WPP strikes new data deal with Facebook

WPP strikes new data deal with Facebook

WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...

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