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Engine rolls out new customer engagement platform

Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences. Called Rapport, the new platform uses first and third party data to maximise digital performance and improve ...

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People get their politics from brands according to JWT

It’s no doubt lazy to say that social media et al. is making idiots of us all. Trouble is it seems to be true. A new report from J. Walter Thompson’s Innovation Group called The Political Consumer claims that consumers ...

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