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Millward Brown hires Ainsworth as new UK boss

Millward Brown hires Ainsworth as new UK boss

Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins from advertising and media data company WARC where she has been CEO since 2012. Prior to WARC Ainsworth was senior ...

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Unilever CEO Paul Polman tops Brand Learning’s list of global growth leaders

Unilever CEO Paul Polman tops Brand Learning’s list of global growth leaders

Surveys of businesses and business leaders generally state the bleedin’ obvious; sometimes lionising examples of both who turn out some time later to have feet of clay. But Brand Learning has produced an interesting spin on it, majoring on people ...

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R3 Worldwide: McCann, Mindshare and WPP head global new business league

R3 Worldwide: McCann, Mindshare and WPP head global new business league

2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, ...

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New IPA figures show sharp slowdown in ad growth

New IPA figures show sharp slowdown in ad growth

Growth in UK ad budgets ground to a halt in the fourth quarter of 2015 according to the latest IPA Bellwether Report, produced by Markit. If we’re going to split hairs it shows that the number of companies planning to ...

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Is the UK really set for a 2016 ad boom?

Is the UK really set for a 2016 ad boom?

If anyone is media land was looking for an excuse to raise a glass this Christmas (they probably don’t need one) it seems that UK media spend is going through the roof next year, following more than respectable 2015 growth ...

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