Research - More About Advertising

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New WFA/Cannes Lions survey shows clients all at sea with creativity

15,000 clients are reportedly heading to La Croisette for this year’s Cannes Lions, which at least indicates a degree of…

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One of the things I learned very early on in my somewhat checkered career was that bullshit works, and outrageous…

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Quite a lot of chatter about which World Cup ads were the best (before the current lot) and ad measurement…

StaffJune 3, 2026

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Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the…

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By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les…

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By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the…

George ParkerApril 27, 2026

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Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as…

StaffApril 16, 2026

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The world may be going to hell in a handcart – steered with his customary dexterity by one D. Trump…

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In the UK it’s set to be the first chocolate-free TV Easter as the Government’s ad ban on High Fat…