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Is the UK really set for a 2016 ad boom?

Is the UK really set for a 2016 ad boom?

If anyone is media land was looking for an excuse to raise a glass this Christmas (they probably don’t need one) it seems that UK media spend is going through the roof next year, following more than respectable 2015 growth ...

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WPP motors ahead in Q3 but data business still disappoints

WPP motors ahead in Q3 but data business still disappoints

WPP has posted reasonably strong numbers in Q3, with like-for-like revenue up 4.6 per cent and net sales up 3.3 per cent – both slightly below target but pretty creditable given the headwinds the company has faced in its preferred ...

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Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern

Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern

New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction with The Customer Framework, found that 72 per cent of senior marketers view data as a strategic asset, although more ...

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