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CES’ brave new world of data-driven smoke and mirrors

Here’s a video, courtesy of The Drum, from the CES show in Las Vegas. As well as the no doubt interesting exhibits it seems awash with agency types trying to bend a client’s ear. I see that WPP’s Xaxis is ...

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Scott Galloway’s secrets of successful brands

Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s Professor Scott Galloway of “business intelligence” firm L2 on the subject. It isn’t about “user growth multiplied by engagement” as ...

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