More About Advertising The alternative voice of advertising, marketing and media

Havas Creative Group (which is a new one on me) is relaunching two of its agencies Havas EHS and Havas Discovery, as Helia. This is essentially a refresh of the French-owned company’s one-time direct marketing business. Helia now boasts ‘data-related’ ...

We noted yesterday that WPP CEO Sir Martin Sorrell (left) may be preparing to abandon his recent policy of small(ish) deals in favour of a big one – namely Tesco data business Dunnhumby. Dunnhumby was founded in 1989 by husband ...

New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having the most talented media agency contributes to the success of their digital advertising campaigns, while 46 per cent of overall ...

Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like. Ogilvy & Mather Paris decided to do just that with a ...

Some new research for UK cinema owner Digital Cinema Media (DCM) purports to show that cinema ads are eight times as effective as TV ads. How? Well the research by Hall & Partners compared the results from two panels: an ...

Adam&eveDDB, which has won just about every award going over the past 18 months or so – including Cannes Agency of the Year with a haul of Grand Prix for Harvey Nichols – has won the UK’s most prestigious ad ...

Who’d be an economist? The UK’s IPA agency body has releases its latest Bellwether survey of marketing budgets this morning (for Q3 2014), showing they have been revised up in the UK for the eighth successive quarter, reaching the third ...

Is WPP boss Sir Martin Sorrell gradually dismantling Kantar, his big research offering? We only ask because WPP this week announced the second of two deals which see big slugs of Kantar business turned into minority stakes in rival companies. ...

“I consume all of my news online – everything I learnt about the Scottish Referendum came from Facebook.” Welcome to the Millennial generation. Yesterday I was lucky enough to attend the launch of the first ever global Cassandra Report – ...

By Jessica Mcclennen Modern consumers are becoming more and more immersed in new technology. Gone are the days when consumers go out of their way to buy all items at local brick and mortar stores. So too goes the constant ...