There seems to be a feeling these days that if advertisers are going to reach that super-elusive young, male audience they have to use the latest technology and trendiest advertising media to have a chance of getting their message across. ...Read More »
Category Archives: ResearchFeed Subscription
I don’t know about girls becoming ‘unstoppable’ but Procter & Gamble’s #LikeAGirl campaign for Always seems so, rolling out another episode telling teenies they can, indeed, be unstoppable. Research apparently show that ‘confidence plummets during puberty’ for 72 per cent ...Read More »
Matt Williams: who’s right about advertising and ‘big data’ – Professor Brian Cox or Sir John Hegarty?
“I don’t know who this Sir John Hegarty is – he might be very famous in your industry – but he’s just wrong.” It seems in Cannes, no-one is safe from criticism. Professor Brian Cox (below), poster boy for science, ...Read More »
Oh yes, it was supposed to be the UK’s closest election since Richard III was buried in a car park. ‘Cos every poll had put Labour and the Tories neck and neck; resulting in a hung parliament that would have ...Read More »
WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it describes as a ‘marketing software and consultancy’ business. The 200-strong operation – which is being positioned as independent – brings ...Read More »
WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...Read More »
Paul Marsden of Syzygy: is neuroscience the way to predict marketing success – or just more neurobollocks?
The results of a *landmark consumer neuroscience study will be published later this year showing that brain scans can indeed predict the effectiveness of marketing material. But there’s a catch, only the most expensive fMRI (functional magnetic resonance imaging) scans ...Read More »
Millennials, ABC1s, Mums; the media industry has become obsessed with fitting people into boxes. Sadly, this means that we often end up perpetuating myths about groups of people because of the public personas that we’ve created for them. In the ...Read More »
Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that matter is leaving advertisers with fewer answers. It goes without saying that marketing has become more complex. Dial up a ...Read More »
We haven’t heard much from WPP boss Sir Martin Sorrell (left) recently but today (Sunday March 15) it’s emerged that he stands to pick up £36m from WPP’s notorious Leap executive rewards scheme (the members of which, who include CFO ...Read More »