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WPP launches new data business Gain Theory

WPP launches new data business Gain Theory

WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it describes as a ‘marketing software and consultancy’ business. The 200-strong operation – which is being positioned as independent – brings ...

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WPP strikes new data deal with Facebook

WPP strikes new data deal with Facebook

WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...

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Wunderman hires two new data bosses

Wunderman hires two new data bosses

Mark Read’s revolution at WPP-owned Wunderman carries on apace: he’s already made Brit boss Mel Edwards EMEA CEO and now Wunderman is busy hiring further down the ladder. The digital, CRM and mobile agency (as it likes to be known) ...

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