By Stephen Foster on January 25, 2012
WPP is launching JWT Jordan by way of a deal to buy 51 per cent of the assets of marketing communications firm IDEA. JWT has worked with IDEA for a number of years now and the company will be renamed JWT Jordan. This is the seventh mini-deal from so far this year by the ever-acquisitive [...]
Posted in Agencies, Clients, Creative, Media, News, PR, Research | Tagged Burson-Marsteller, davos, deals, fox, grey, groupm, idea, jwt jordan, mec, mindshare, ogilvy, Sir Martin Sorrell, touch, unilever, WPP
By Stephen Foster on January 18, 2012
Publicis Groupe has added yet another digital company to its vast array of same, France’s Mediagong agency which employs about 50 people and will work with Leo Burnett. Mediagong’s clients include Accor hotels, Bel, Crédit Agricole, Danone, Dessange International and Lindt. At the same time (well, yesterday) WPP has bought yet another Chinese company, social [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aegismipsos, big fuel, China, cic, Dell, france, general motors, kantar, leo burnett, Maurice Levy, mediagong, Nestle, publicis groupe, Sir Martin Sorrell, tns, WPP
By Stephen Foster on January 11, 2012
Which is a pretty terrifying prospect for all those copywriters and art directors who think the best solutions to their clients’ problems lie in their own heads. But now Interpublic’s McCann Erickson is trying to import the appliance of science that has revolutionised media planning and buying to creative and account handling with the appointment [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged chief technology catalysts, Glauco Yasuda, Gregory Armshaw, Interpublic, interpublic media lab, las vegas consumer electronics show, Lori Schwartz, Mark Jackson, mccann-erickson
By Staff on January 10, 2012
WPP boss Sir Martin Sorrell (who, according to a Sunday Times list at the weekend has £2bn to spend) has made a small dent in his cash pile by buying a majority stake in Pakistan’s Oasis Insights, a research and consultancy business based in Karachi. Pakistan is one of the ‘Next 11′ world economies Sorrell [...]
Posted in Clients, Finance, News, Research | Tagged engro foods, Goldman Sachs, karachi, mobilink, next 11 economies, oasis insights, pakistan, ptc, research and consultancy business, Sir Martin Sorrell, turkey, ufone, unilever, vietnam, WPP
By Stephen Foster on January 2, 2012
At the fag end of 2010 we awarded our Person of the Year gong to Irene Rosenfeld of Kraft. You might not like her much but she gets things done (like buying Cadbury) and in 2011 was also probably the most significant person in advertising and marketing by announcing that Kraft was to be split [...]
Posted in Agencies, Clients, Creative, Finance, News, Research | Tagged Andrew Robertson, bartle bogle hegarty, bbdo, carat, david jones, dentsu, Elizabeth Badinter, general motors media, Iren Rosenfeld, Jerry Buhlmann, Maurice Levy, mcgarrybowen, Nick Brien, omnicom, person of the year, publicis groupe, Sir Martin Sorrell, wieden+kenndey
By Stephen Foster on December 14, 2011
The baffling thing about advertising is that it’s so bloody complicated – companies all over the world are coming up with ever more sophisticated ways of measuring whether or not you’re reaching enough left-handed cat owners in Vietnam while, at a rather more basic level, most advertisers don’t know if many of their ads are [...]
Posted in Agencies, Clients, Media, News, Research | Tagged 4As, ad traffic, adid, ana, b2b marketers, direct marketing services, embedded metadata maifesto, funnel management, Harold Geller, harte-hanks, madison avenue agencies, media buying, mediapost, research data, ricoh, Robert Howells, software packages, sue turnbull, the demand curve
By Stephen Foster on December 6, 2011
Back in November US ratings agency Standard & Poor’s sent a note to online subscribers saying it planned to lower the credit rating of France from its much-prized AAA – only it didn’t. A not very chastened S&P described it as a “technical error.” Now the agency has announced that it is considering downgrading all [...]
Posted in Finance, Media, News, Politics, PR, Research | Tagged big bazooka, credit rating agency, David Cameron, downgrade, eurozone, fitch, france, mcgraw-hill, moody's, s&p, standard & poor's, summit
By Stephen Foster on November 24, 2011
Media Square boasts on its website that it’s the fifth-biggest marcoms company in the UK, but that doesn’t make it very big or successful. The company, chaired by industry veteran Roger Parry (pictured), seems to lurch from one crisis to another and the latest is (another) profits warning which it blames, in part, on a [...]
Posted in Agencies, Clients, Creative, Finance, News, PR, Research | Tagged aim, chick smith trott, csttg, Dave Trott, David Wright, ford, holmes & marchant, legal action, lloyd northover, media square, porta communications, profit warning, Roger Parry, saatchi & saatchi, Sir Martin Sorrell, the gate, unilever, WPP
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