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The European Letterbox Marketing Association (ELMA) has unveiled its third pan-European census of door drop media covering 22 markets and 180m households. The research found that the door drop market in Europe continued to recover from the recession with an ...

As an industry we like to whip ourselves up into a frenzy by jumping on the next marketing innovation bandwagon, sharing content relating to technology advancements and discussing at length the IPO strategies of various platforms we are championing. We ...

“Efficiency is doing things right. Effectiveness is doing the right thing”. I am always struck by these words by Peter Drucker, the founding father of management consultancy. They are pertinent because people tend to gravitate towards finessing what they are ...

Vanessa Van Edwards of ScienceofPeople.com in the US, outlines ten ways non-verbal body language can make ads more effective (and you thought we didn’t do science here). Vanessa says her goal is to make you the “most memorable person in ...

20 Incredible, Extraordinary and Unbelievable Things You Never Knew About The Queen. Spoiler Alert. I know as much, or as little, about Her Majesty Queen Elizabeth II as you do. Sorry guys. But your interest was piqued, wasn’t it? Maybe ...

Is this Big Data or little data? It seems to be ‘granular’ data anyway. Here’s what WPP says: WPP’s Data Alliance and DataSift are forming a global data partnership enabling WPP companies to access data from the world’s leading social ...

Once upon a time, in a land long ago, there were Digital agencies whose technical skills were unsurpassed, but whose communication skills often left something to be desired. And so it was also, that in a land not too far ...

Less is more seems to be the current marketing mantra at Unilever with CMO Keith Weed (left) telling an investor conference that he plans to cut agency and production fees to around 20 per cent of the zillions the company ...

Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in using a combination of their own data and social media to improve life for customers. Marketers across the board can ...

In the space of 24 hours I was hosting a Digital Cinema Media event, attending the opening of an Enterprise Nation Pop-Up by Lord Young of Graffham and listening to probably the best talk I have ever heard by the ...