Brothers and Sisters clearly has its skates on, producing a New Year campaign for uSwitch just a few weeks after the winning the business in a pitch held by ZPG, owner of Zoopla. Most of us think about switching broadband and energy suppliers but don’t as we think it’s too much hassle.
So B&S introduces a US-style coach to help us.
USwitch marketing director Iain Hildreth says: “Millions of UK consumers could benefit from switching their energy or broadband supplier. We’re hoping that by showing how easy it is, our new uSwitch Coach will help inspire millions more of them to switch and benefit from lower energy bills and a better broadband deal in 2017.”
Brothers and Sisters CEO Matt Charlton says: “We believe the uSwitch Coach could become a hero for helping even more people save money – the happy ending we all want in 2017.”
Can it become a campaign to rival mega-spenders MoneySuperMarket and Confused.com?
Tough but it’s a good and timely start.
MAA creative scale 6.5.