advertising
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Advertisers
IPG forms m:united to launch Microsoft ad blitz
Microsoft is entering the lists against Apple once more – dangerous, boys – with the first set of ads from…
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Advertisers
Cake takes a bite of blu’s e-cigarettes crusade
They’re an artful lot over at blu e-cigs, first of all running a launch campaign through Brothers and Sisters that…
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Advertisers
Mark Popkiewicz: why advertisers must embrace new technology to reach out to the ‘skip generation’
Advertising has become too linear. That’s not a general assertion, it’s plain to see. Take TV advertising for example. Ever…
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Advertisers
Matt Williams: what Nike and McIlroy can tell us about working for long-term brand success
I couldn’t muster the energy to stay up on Sunday night to watch Rory McIlroy’s amazing US PGA Championship triumph,…
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Axe drops sexy for Gold fragrance launch – but is a tour of the lab an attractive substitute?
Axe is one of the brands that propelled Dave Lewis, incoming CEO of Tesco, into the top spot at Unilever’s…
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Dawson Pickering hires new creative Diego Arellano
Dawson Pickering is an agency that came into the world surprisingly quickly – not least from the point of view…
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Advertisers
Is newbie agency Royal Order the answer for Miller Lite?
The big North American brewers Anheuser-Busch (now part of Belgian-owned InBev) and MillerCoors are wrestling with declining sales and shuffling…
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Advertisers
Samsonite takes on doubters in new Saatchi campaign
Samsonite is that rather odd-looking luggage you probably don’t buy just before you go on holiday because it’s pricey. Even…
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Advertisers
JWT New York makes its debut for Puma with star-studded ‘Forever Faster’ campaign
Puma split with Droga5 in New York in September last year (Droga5 promptly signed up rival brand Under Armour) and…
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