Samsonite is that rather odd-looking luggage you probably don’t buy just before you go on holiday because it’s pricey. Even though you assume that, because it’s been around for a long time, it’s probably better.
So Saatchi & Saatchi Brussels has been running a campaign, ‘Samsonite versus the world,’ to convince the doubters.
Very good (and convincing) it is too. All the films are here – I particularly like the airline one – plus a couple for umbrellas.