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Advertisers
Taj Sohal: people show more brand loyalty shopping by mobile – and they tend to be spend more
With the continued rise of the internet people are changing the way they research, purchase and interact with brands. Convenience…
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Agencies
Lori Senecal wins top job at MDC Partners – can she keep all the other MDC agency bosses in line?
MDC Partners is perhaps the most interesting holding company around: Miles Nadal’s construct includes some top creative names – Anomaly,…
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Advertisers
Grey wears its heart on its sleeve for the unlovable Sun
It’s rather doubtful that British newspaper the Sun loves anything apart from its own sales figures and pleasing Mr Murdoch.…
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Finance
PR chief Lord Chadlington steps down as Huntsworth disappoints shareholders
Back in April 2013 Chinese PR-based marcoms contender Blue Focus bought a 20 per cent stake in Lord Chadlington’s quoted…
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Advertisers
Can 101 recapture past Tango ad ‘glories?’
Fallon breakaway 101 has won Tango, one of the UK’s signature ad accounts. 101, whose line-up includes Phil Rumbol, the…
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Advertisers
Media agencies face backlash from clients over cost and transparency of online media broking deals
Xaxis is the part of WPP’s huge data operation that fuels its programmatic buying business – clients hand over the…
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Advertisers
Zoe Osmond of NABS picks her Desert Island Ads
After a career spanning many agencies and indeed countries as a global business director, Zoe Osmond (left) joined NABS in…
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Advertisers
Penelope Cruz and friends grind man to dust for L’Agent
Penelope Cruz and sister Monica are back in the saddle (reverse cowgirl maybe) for L’Agent, their brand within Agent Provocateur.…
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Advertisers
Heimat’s Tina Turner Swisscom ad shows that Switzerland’s not just the home of cuckoo clocks
We’ve been to Denmark and Russia already today and now it’s time for Switzerland, via Heimat in Berlin. Switzerland hasn’t…
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