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IPA’s Bellwether survey paints rosy picture for UK adland – but there’s a cold wind blowing from China
Who’d be an economist? The UK’s IPA agency body has releases its latest Bellwether survey of marketing budgets this morning…
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Leagas Delaney tells the Penfolds wine story by numbers in new global campaign
Aussie winemaker Penfolds is trying to rewrite the rules of wine advertising (can you remember any wine advertising over the…
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Chanel goes back to bad old ways with Baz Luhrmann’s Giselle Bundchen extravaganza
I thought French fragrance house Chanel had moved its business to bespoke WPP agency Plus, which produced a better-than-decent ad…
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McDonald’s burger contest brings best out of Burnett
McDonald’s in the UK is taking a leaf out of Walkers’ book (or maybe it’s the other way round or…
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The North Face drives Korean customers up the wall
Going shopping can be a hazardous business these days, with some joker likely to enlist you, unwillingly and unwittingly, into…
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News
Sir Richard and Virgin try to turn hotel launch delay into a marketing triumph
You have to award the prize for barefaced cheek to the Virgin empire. It’s finally about to open its first…
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A good Nestle ad at last – and it’s travelled all the way from Central Asia
The Nestle teams at the likes of McCann and Publicis had better look to their laurels. Here’s the best ad…
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Virgin Media and BBH drop the boss for Sofa Bear
This is more like it from Virgin Media and agency BBH. David Tennant, Usain Bolt and frontman Sir Richard Branson…
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Finance
Where the money goes in marcoms companies – Irish PR company pays owner Omnicom €1.5m
Irish PR company Drury Porter Novelli paid owner Omnicom a handsome dividend of €1.5m last year, even though umbrella company…
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