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Maxus wins L’Oreal Nordics account from PHD
WPP media agency Maxus, which last week replaced global CEO Vikram Sakhuja with the UK’s Lindsay Pattison, has successfully built…
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Agencies
Vincent Bollore bids for majority stake in Havas
French Tycoon Vincent Bollore, the biggest shareholder in marcoms group Havas with about 36 per cent, is offering a share…
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Becks goes roamin’ in the gloamin’ for Haig Club
Drinks giant Diageo has launched a new whisky called Haig Club, fronted by David Beckham (who I wouldn’t see as…
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Now adam&eve scoops Mulberry account
Adam&eveDDB has added yet another account to its 2014 haul, luxury handbag and accessories brand Mulberry. So far this year…
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WPP’s M4C takes UK government to court – but we’re not allowed to see why
WPP’s M4C, its bespoke media agency that has handled the UK government’s media buying for the past four years, has…
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W+K Tokyo launches first Facebook campaign in Japan
To Japan where Wieden+Kennedy Tokyo is launching the first campaign for Facebook. The theme of the campaign is ‘You Are…
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72andSunny shows music video creds with ‘faux-Craigslist’ effort for Superhuman Happiness
Agencies are competing with lots of other creative outfits for work these days (who, in turn, are trying to eat…
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Agencies
Surprise as Maxus replaces global boss Vikram Sakhuja with UK’s Lindsay Pattison
Maxus, by some measures the best-performing media agency in WPP’s GroupM media empire, has replaced global CEO Vikram Sakhuja (left)…
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Michel Roux squeezes in new Albert Bartlett campaign
Branded potatoes are an interesting idea and UK producer Albert Bartlett obviously makes enough money out of them to run…
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