UK MD Nick Baughan moves up to UK CEO.
This is all a bit peculiar, given Maxus’s supposed success. The agency started in India and Sakhuja rose through the ranks there at another GroupM agency Mindshare after a career at Coca-Cola and P&G. Maxus says Sakhuja will be staying with the group although that seems unlikely.
Maxus had also announced that it was moving its global HQ to India but that, too, looks unlikely now.
GroupM boss Dominic Proctor says: “Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients. She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”
Pattison says: “I think there’s an opportunity for us to grow by strengthening our differences, by being bold to ensure we are not the same as our sister agencies.”
None of which helps to explain what happened to the unfortunate Sakhuja.