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News
Energy giant Statoil launches mega social media campaign to “keep summer going”
My friend Robert Jenkins is perplexed about what a head of content does (see comments). Well Robert I guess they…
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Cannes big winners: Forsman & Bodenfors, MSL, Grey, TBWA, Y&R Istanbul, and BBDO India
OK then, what have have they won? Tbe Creative Effectiveness Grand Prix went to Forsman & Bodenfors for last year’s…
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Creative
Matt Williams: why brands need to work harder to make you spend more time with them
Time has been of the essence in Cannes – literally. Without doubt one of the key issues so far, people…
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News
Now WPP, Daily Mail and Snapchat form new content marketing outfit Truffle Pig
More content kerfuffle from Cannes: this time it’s WPP (which has just announced a music tie-up with British producer Alex…
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Sir Martin Sorrell and WPP get down with Alex da Kid
Maybe it’s the sun, maybe it’s the rosé, maybe it’s the combination of the two. Cannes certainly seems to unveil…
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Why ‘antichrist’ Marilyn Manson is a born adman
At Cannes this year, Marilyn Manson put paid to one of the many myths that have grown up around him.…
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Cannes: La Communidad scoops Press Grand Prix for Buenos Aires bike scheme
The Cannes Press Grand Prix has gone to City of Buenos Aires Public Bike System and La Communidad’s US office…
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Cannes: Grey New York wins Direct Grand Prix for Volvo Super Bowl ‘ambush’
As above, the Direct Grand Prix at Cannes has gone to another of those campaigns that play off/ambush all the…
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Cannes: FCB Inferno wins big for Sport England
FCB Inferno’s much-praised ‘This Girl Can’ campaign for Sport England won the Cannes Health Lions ‘Grand Prix for Good’ as…
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