My friend Robert Jenkins is perplexed about what a head of content does (see comments).
Well Robert I guess they do this – a series of ‘Life Hacks’ to do with making the most of summer, from the unlikely source of Statoil, Norway’s national oil and gas giant.
Statoil describes it as a “social campaign inspired by simple techniques destined to solve everyday problems in an ingenious way.”
The campaign, ‘Keep Summer Going,’ launches in eight markets (Norway, Sweden, Denmark, Russia, Estonia, Lithuania, Latvia and Poland) on Statoil’s social media channels. From ad agency SMFB, produced by MADE.FOR.DIGITAL. The social media content includes cartoon animations and photographs as well as videos.
MADE.FOR.DIGITAL client director Jelle Kolleman says: “Video content shot specifically for social media channels is the way brands can stay relevant. With MADE.FOR.DIGITAL we create stories that engage online communities with fresh native digital content. The right online content helps brands get their key messages out there at the right time, through the right channels, and targeted to right audiences.”
SMFB creatives Pia Ølstad and Sveinung Arnestad say: “We came up with a package of life hacks designed for the life on the road. Small tips and tricks that can make any road trip a little more comfortable. With a mix of photos and video we show a couple on a summer road trip. Faced with small challenges they come up with imaginative solutions, using things they already have in their car or can find at a Statoil station. Hopefully, the summer of 2015 can be the summer of life hacks.”
So that’s all pretty clear then. Is it a sensible use of oil company money? Hard to tell but, presumably, Statoil has a lot of it.
MAA creative scale: 7.