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Cannes: La Communidad scoops Press Grand Prix for Buenos Aires bike scheme

The Cannes Press Grand Prix has gone to City of Buenos Aires Public Bike System and La Communidad’s US office for this campaign, ‘Never Stop Riding,’ plugging the expansion of the Argentine capital’s bike scheme.

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And very clever and attractive it is too.

It’s not the hardest press job on earth though, is it?

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