FCB Inferno’s much-praised ‘This Girl Can’ campaign for Sport England won the Cannes Health Lions ‘Grand Prix for Good’ as this year’s Festival kicked off.
This was open to Gold winners not eligible for a Grand Prix in their own section. Is that clear? So is it a real Grand Prix? Yes, presumably.
Strictly speaking there should also be ‘Grand Prix for Bad,’ but there’s not much chance of that.
Anyway it’s a jolly good campaign and one that has helped the new FCB Inferno team in the UK put the agency on the map.