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Advertisers
Lucky Generals unveils new Pot Noodles fitness regime
Pot Noodles (quite famous for some its advertising, although precise examples elude me) has decamped from Mother to Lucky Generals.…
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Ad Tech
Kinetic’s Aviator hires new boss from IPG and sets off in search of mobile-enabled travel market
WPP-owned out of home media buyer Kinetic has an airport marketing unit called Aviator and it’s appointed Janice Tan (left)…
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Advertisers
Matt Williams: content is only truly innovative when there’s a real itch to scratch
Recently a colleague of mine has started up a podcast called The Innovation Ramble. It’s a podcast about – you’ve…
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Agencies
Departing ASOS CEO Nick Robertson is the ultimate media buyer made good
ASOS CEO and co-founder Nick Robertson is stepping down following a torrid time for the once high-flying affordable fashion website,…
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Advertisers
French rugby launches tongue-in-cheek RWC call to arms
Rugby inspires almost as much bullshit as football, in the case of England it’s all Henry V and ‘Once more…
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Advertisers
Starcom adds US Kraft Heinz to global Visa media win
Publicis Groupe’s Starcom, which many commentators thought was destined to be the big loser in the current $20bn+ round of…
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Advertisers
Will WPP’s deal with BuzzFeed be important for clients?
WPP’s GroupM media company has struck a deal with digital news outfit BuzzFeed to enlist Buzz’s services in creating branded…
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Advertisers
Saatchi New York exhumes ‘pregnant man’ for Fiber One
General Mills’ Fiber One breakfast cereal aims to keep you regular, as all good breakfast cereals do. So Saatchi &…
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Advertisers
Dawson Pickering hits fashion high spot for Collect+
DawsonPickering, the agency founded by BETC London refuseniks Neil Dawson and Clive Pickering, has established a well-deserved reputation for what…
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