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Saatchi New York exhumes ‘pregnant man’ for Fiber One

General Mills’ Fiber One breakfast cereal aims to keep you regular, as all good breakfast cereals do.

So Saatchi & Saatchi New York has produced a gruesome drama about the alternative, drawing (probably) on Charles Saatchi’s celebrated ‘pregnant man’ poster for the Health Education Council.

Here’s Charlie’s version.
pregnant-man-poster

Wonder what he makes of this ‘homage, if such it be, given that he and brother Maurice were unceremoniously booted out of S&S by ungrateful shareholders.

But it’s a clever ad from Saatchi New York.

MAA creative scale (Saatchi New York): 7. Charles Saatchi 9.5 (always felt it should been ‘you who got pregnant’).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Oh dear… Oh fucking dear… Another demonstration that you should never remake a classic. Remember the new pathetic version of “The Italian Job.” Movie? I just told you to blow the bloody doors off. The original ad for the Family Planning Association was about taking precautions before shagging whilst pissed. This travesty is about taking a shit thanks to Fiber One. Charlie must be pissed. But then again, Saatchi Saatchi NY, has fuck all to do with the original Cockney Gits… And it certainly shows.
    Cheers/George “AdScam” Parker

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