advertising
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Advertisers
British adland’s ‘Mr Showbiz’ Peter Marsh dies
They say adland used to be like showbiz and, just as lots of people from the UK’s great age of…
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Campaign wins out over Marketing: today’s reality or publishing practicality?
Marketing Week columnist Mark Ritson, whose day job is professor of marketing at Melbourne Business School, has added his two-pennorth…
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Deliveroo goes hands-free with telepathic ordering
It’s a noteworthy day today and Deliveroo, which cleverly positions itself as a tech company a la Uber rather than…
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Agencies
Michael Lee: W+K New York’s Karl Leiberman on the secrets of creative leadership
I mentioned in an earlier post that ad agencies have a dreadful record in appointing new creative leadership. Agencies proudly…
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VCCP Spain makes LatAm debut for Ver – in French
VCCP Spain has won Argentinian Ver fashion brand and it’s rolling out this campaign in Latin America. Rather strangely it’s…
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FCB Inferno rolls out ‘change please’ to help homeless
More cause stuff, this time it’s about homelessness courtesy of an initiative and execution from FCB Inferno. Magazine The Big…
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Carat paints a rosy picture for global adspend
Carat has produced its first forecast for worldwide advertising expenditure in 2017, combined with its latest forecasts for 2016 and…
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Nike tries virtual reality to ‘spark brilliance’ at the Euros
Nike and agency Wieden+Kennedy Amsterdam are trying to warm us up for the forthcoming Euros football championship so here we…
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Hogarth expands in North America with two new hires
Hogarth Worldwide, the production agency part-owned by WPP, is expanding in America with two new hires: Ruhiya Nuruddin who joins…
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