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Advertisers
P&G unveils a deodorant to close the pay gap in new W+K campaign for Secret
Women don’t sweat they perspire, they used to say. But that was then. But they now they sweat, especially when…
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Advertisers
Asda heads back to Saatchi & Saatchi in double boost for owner Publicis Groupe
Asda’s £100m creative account is returning to Saatchi & Saatchi after less than three years at VCCP. The move follows…
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Tony Kaye’s Black Farmer dances to a different beat
Here’s Tony Kaye’s ad for Black Farmer bangers, featuring the black farmer himself. You never get fired for featuring the…
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Aldi spurns London’s finest to stay with McCann
UK supermarket disrupter Aldi has decided to keep its creative account with McCann Manchester following a pitch involving M&C Saatchi,…
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Saatchi Madrid links dogs to social media for Pedigree – is this a bark too far?
Saatchi & Saatchi Madrid has created ‘The Posting Tail,’ for Pedigree Petfoods, a device that allows dogs to share what…
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Ad Tech
BETC and Vivendi team for new business incubator company Le Cargo
Ad agencies have been trying to develop non client sources of revenue since the Stone Age, nearly always unsuccessfully. The…
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News
Rhode Island tourism howler shows danger of not using a proper creative agency
Rhode Island is running a tourism campaign called ‘Cooler and Warmer’ so Havas PR (cue trouble) was commissioned to make…
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MEC’s Wavemaker leads media agency content charge
WPP media agency MEC is making perhaps the boldest move yet by a media agency into creative by launching new…
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Mine’s a pint of Yoni please
Eagle-eyed George Parker spotted this one (it had to be George), a crowd-funding exercise for The Order of Yoni beer.…
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