More cause stuff, this time it’s about homelessness courtesy of an initiative and execution from FCB Inferno.
Magazine The Big Issue is famous for its contribution to the cause but it’s getting a bit tired – people don’t seem to want magazines these days, wherever the money goes.
Our appetite for ‘barista’ coffee grows exponentially though so FCB helped to launch ‘Change Please’ (pun intended) for homeless people to sell “good coffee in a good cause.”
There’s nothing not to like in this although there must be, presumably, a limit on how many coffee vans there’s room for.
MAA creative scale: 7.
