Hogarth Worldwide, the production agency part-owned by WPP, is expanding in America with two new hires: Ruhiya Nuruddin who joins as director of broadcast operations for Hogarth North America and Louisa Gleichman who’s the new director of marketing. Both are new positions.
Nuruddin (left) joins Hogarth from VH1, where she was executive producer of On-Air Design and Multi-Platform Creative. She has also worked at Psyop, 1st Avenue Machine and and BBH. Gleichman joins from New York audio post production company Sound Lounge.
Nuruddin says: “When I met with the team and discussed the Hogarth way of working with agencies and brands to bridge the gap between great creative and cost-effective, flexible production, I knew I wanted in. I’m excited to be a part of this development and hope to be able to learn, but also use over 15 years of production experience to facilitate a way of working that allows for positive growth.”
Hogarth Americas president Meritxell Guitart says: “As we are shaping the future of the industry, it has been critical for us to strengthen the team with lateral thinkers who see the world through a different lens. Ruhiya’s extensive experience in production will be critical as we continue to grow our production business and Louisa’s industry knowledge, passion and talent bring new energy to Hogarth.”
All the big marcoms companies are trying to boost their production operations as they’ve seen business seep away to the likes of Tag and Oliver, which runs in-house studios for clients. Publicis Groupe is the latest to enter the fray with its Prodigious operation, sitting at the heart of Arthur Sadoun’s new Publicis Communications empire. Their problem has been that many agencies and clients prefer to use the independent specialists they know. Hogarth’s mixed ownership model arguably gives it the best of both worlds.