Social Media
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Is becoming a “digital-first streamer” really the best option for the UK’s Channel 4?
Things must be worse that we thought at UK terrestrial broadcaster Channel 4. It is axing 200 or so jobs,…
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St Luke’s and OOH leaders support Holocaust Memorial Day
Holocaust Memorial Day in the UK was marked by a striking pro bono Out of home campaign from St Luke’s…
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IPA agency census shows industry beset by instability
The IPA has just produced its latest census of people working in UK adland and the overriding impression is that…
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IPA Bellwether survey points to brighter future for main media (after a short recession)
THE UK’s quarterly Bellwether survey reports that 26% of UK-based companies expect their marketing budgets to increase in 2024, the…
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Smoking Gun wins global comms for pensions challenger Aptia
Manchester’s Smoking Gun has won the comms task for new pensions and benefits player Aptia Group. Aptia is launching this…
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Fandom is dead, welcome to Fancom says M&C Sport & Entertainment
M&C Saatchi Sport & Entertainment, which describes itself as the “passions agency” (a new one on me but maybe I…
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Brand characters beat celebs in Super Bowl ads says System1
The Super Bowl is hoving into view (Feb 11, Las Vegas) with advertisers paying around $7m per 30-second spot, although…
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Are these the new UK web winners?
Some of them might be a surprise but Similarweb has produced its digital 100 list of the brands that have…
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Accenture Song starts 2024 with another deal
Will this year be one for more bids and deals in adland? We haven’t seen a big one for a…
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