Social Media
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New to Crypto? Don’t make these 4 mistakes
Once in a while, the crypto industry makes the news. We sometimes hear about a surge in the value of…
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Greenpeace says Dove needs to clean up environmental act
Take that Unilever: Dove has profited mightily by appearing among the (relatively) few good guys in the consumer goods business…
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UK’s CMA delves into the entrails of Google’s digital ad system
Digital advertising may have taken over the world but the way it works remains a mystery to many, aside from,…
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US court case reveals ad tech giants Google and The Trade Desk coining it
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as…
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MAA blast from the past: Marmite’s faux inspectors from 2013
Back in 2013 this adam&eveDDB ad for Marmite attracted over 500 complaints to the UK’s ASA ad regulator, claiming it…
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Becky Owen: why advertising needs diverse women
Although women constitute over half the global population, a study by the Journal of the Academy of Marketing Science found…
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Is the great UK self-service supermarket revolt actually having an impact?
Great big companies actually acting in line with what their customers want is about as rare as hen’s teeth (generally…
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Mercedes launches trinket collection – or does it?
After drifting downmarket for the past couple of decades Mercedes Benz seems to have decided the best way is up…
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Rapp wins B&Q’s customer accounts
Omnicom’s Rapp, now described as a precision marketing agency, continues to pick up business as all and sundry dive into…
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