PR
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One up to Maurice Levy over WPP as he hires axed JWT creative Bobby Pawar for Publicis in Asia
Publicis Groupe’s Maurice Levy and WPP’s Sir Martin Sorrell don’t exactly get on and now Le Grand Maurice has aimed…
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Former McCann global boss Nick Brien surfaces at search agency leader Covario
What will Nick Brien do next has been a live topic since he quit as McCann boss last year (or…
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Why brand communications need to give something extra to consumers, not simply sell the product
Nick Dudley-Williams, group marketing director at Cubo explains how brands should communicate with apathetic consumers by offering something new and…
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Brandz makes Apple the world’s top brand – but the tax-dodging company’s reputation is in tatters
WPP has just produced its latest BrandZ survey of the world’s top brands and, as usual with these things, it’s…
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What’s next for Becks as he joins rush to retire?
Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on…
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We’ve had ‘breastaurants’ already and now Triumph introduces ‘Branomics’ for inflation-hungry Japan
New Japanese prime minister Sinzo Abe is trying to drag the country’s economy out of its decade-long slump with a…
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Canada’s Cossette tries to sharpen up charity Amnesty International
Agencies tend to do good work for charities and (let’s be polite) less good work for businesses – while they…
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Is Pedigree’s new ‘dog rescue’ campaign just another example of the UK’s conflicted doggy emotions?
All advertisers like to be on the side of the angels so Mars-owned Pedigree Petfoods is donating a million ‘free’…
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Miami agency Alma cleans up with new Glad Tent
US firm Glad makes ForceFlex trash bags and music festivals produce a lot of noise – and trash. So Miami…
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