PR
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Ever-acquisitive WPP buys digital outfits in New York and South Africa
WPP CEO Sir Martin Sorrell (left) is pushing towards his target of 40 per cent of revenues from digital with…
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WPP boss Sir Martin Sorrell takes aim at Google over NSA security concerns
We noted last week that WPP boss Sir Martin Sorrell (left) had been uncharacteristically quiet of late but this morning…
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Indigestion for Kellogg’s as new formula Special K challenges consumers
Kellogg’s Special K has been one of those wonderful brands that surf over all the rubbish talked about healthy diets…
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Which UK brand can make you richer if you’re lucky enough to live nearby?
We all get accustomed to the power certain brands can have on society, like the queues snaking around Apple stores…
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Cannes: Ogilvy Brazil wins Activation GP, Creative Effectiveness goes to W+K Amsterdam
Ogilvy Brazil has won the Promo/Activation Grand Prix for local football club Sport Club do Recife for a campaign inviting…
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McCann Melbourne’s ‘Dumb Ways To Die’ smashes PR companies at Cannes and scoops Direct GP too
Metro Trains’ Dumb Ways To Die from McCann Melbourne, everybody’s favourite to win the top Film Grand Prix (what the…
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Cannes Lions: WPP’s Sorrell in a spin over the chicken and egg question of creative and media
Is usually omniscient WPP boss Sir Martin Sorrell struggling a bit to work out what he actually thinks? It’s the…
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Prius drives Toyota to ‘Global Green Brand’ top spot
Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly…
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Most brands are pants says new Havas survey but the best ones, like IKEA, help you and your friends
Only a fifth of all the brands out there make a meaningful difference to our lives according to new research…
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