News
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Who are these guys Butch?
Mark Read, Arthur Sadoun and Sir Martin Sorrell have all been offering their two penn’orth about the Omnicom/IPG deal, assembled…
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Can The Or make Christmas cracker crowns cool?
The changeable British weather has given rise to a new era of covetable rain-proof brands, and now The Or has…
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Trouble Maker buys branded entertainment studio The Outfit
Indie agency Trouble Maker Group has bought branded entertainment production studio The Outfit as part of its strategy to provide…
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Uncommon bags Ocado to fill B&Q retail gap
Uncommon Creative Studio has moved rapidly to fill the retail gap in its portfolio after B&Q moved to Leo Burnett,…
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George Parker: Omnicom/IPG – why big doesn’t mean better
For the last week or so we have been bombarded with news items in the ad trades and the financial…
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RehabAI’s Callum Gill: AI’s verdict on the Christmas ads
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to…
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MAA ad holding company, media agency, US agency and advertiser of the year
Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis…
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MAA Ad of the Week: Aviva from adam&eveDDB
Can anyone make us love insurance companies? They’ve been in the news recently after events in New York (makes you…
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Landor: brands need to be not just recognisable, but deeply felt
The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer…
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