News
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WPP promotes Johnny Hornby to executive committee in new group role
T&Pm founder Johnny Hornby has been moved on to the executive committee at owner WPP, which completed its full acquisition…
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VCCP’s Hopkins and Legarth: Our (AI) Top Tips for Cannes
So here are our three top tips for Cannes this year. We’ve mainly focused on the AI space where our…
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D&AD awards: are they still a global creative benchmark?
Three Black Pencils were awarded at D&AD this year: in graphic design for the Paris Olympics; in digital design for…
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MAA Ad of the Week: Hovis from VCCP
There’s a world you don’t often see in British ads: multicultural communities in modest surroundings, probably intended to be somewhere…
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Damon Collins of Joint: My Desert Island Cannes ads
At its best Cannes Lions is a repository for the greatest ideas in the world. Not TV ads, posters or…
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Top digital business sectors nailing marketing strategies: key lessons for success
In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing strategies to connect with their audiences, grow…
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Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign
A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire…
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UK government unhealthy food ban in disarray
The UK government’s move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt…
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Barker moves up to take people officer hot seat at WPP
WPP has promoted Marie-Claire Barker to global chief people officer, replacing Lindsay Pattison who stepped down after 16 years with…
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