Media
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Barker moves up to take people officer hot seat at WPP
WPP has promoted Marie-Claire Barker to global chief people officer, replacing Lindsay Pattison who stepped down after 16 years with…
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Anomaly makes media magic for Amazon Ads
Amazon is hard on the heels of Apple when it comes to using ads to make a tech behemoth more…
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Karst and Skelton launch new OOH media agency contender Silverflow
There’s a new international Out of Home media agency launching into a market currently dominated by Talon and billups, Silverflow…
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Wren stays on at Omnicom to oversee IPG merger – at $1 a year
Omnicom boss John Wren has signed a new contract – at a bargain basement $1 a year – to stay…
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WPP merges Grey into Ogilvy – another one bites the dust
And then there were three (big) WPP ad brands: Ogilvy, VML and WPP Media. Not that long ago the line-up…
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Jury is still out on ambitious Stagwell after Q1 numbers
Is Stagwell a real challenger to the bigger ad holding companies? As usual CEO Mark Penn cast recent events in…
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WPP starts GroupM lay-offs as HR hit teams move in
The media agency pogroms have begun: not, as expected a while back, at merging Omnicom/IPG but WPP’s GroupM. Adweek reports…
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WPP Media ‘sunsets’ its big agencies
Here’s a new one in the mealy-mouthed vocabulary of today’s management: ‘sunsetting.’ This is what’s going to happen to WPP’s…
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Ocean Outdoor’s Kevin Henry: how official fan zones and interactive DOOH experiences drive consumer consideration
The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect directly…
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