Media
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José Villa: why brands must lead with cultural insights, not just representation
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a…
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IPA Bellwether survey paints a grim picture for UK main media
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever…
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Ad holding co’s new two tiers – Publicis and Omnicom then the others
Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the…
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Publicis Groupe begins 2025 with 4.9% growth – sticks to forecasts despite Trumponomics
Publicis Groupe has started 2025 more or or less as it finished 2024, reporting organic growth in Q1 of 4.9%.…
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Andrew King: the future of television: where creativity meets technology
Television has come a long way since John Logie Baird’s demonstration at Selfridges department store in 1925. What began as…
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Is space the next frontier for Out of Home ads?
As Amazon’s Jeff Bezos prepares to catapult wife-to-be and her pals, including warbler Katy Perry, into space in advance of…
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Brave Bison’s SocialChain buys News UK influencer agency
Influencer marketing is seen as the current secret sauce by an increasing number of marketers – including Unilever and now,…
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Publicis bags another big integrated account – Walmart’s Sam’s Club
This is getting boring: Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam’s Club…
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Influencer head Joe Ellyatt picks his (location-based) Desert Island Ads
In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that…
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