Finance
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What’s in a name tweak? Carmaker JLR hopes it’s a luxury ‘house of brands’
Stuffy Jaguar Land Rover (left) is morphing into JLR – a supposed ‘house of brands’ synonymous with luxury (below.) JLR…
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Brandtech finally nails Jellyfish deal – French backer becomes key partner in expanded business
David Jones’ Brantech Group has closed its deal to buy Fimalac-backed digital agency Jellyfish – after 18 months of trying.…
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AB InBev’s Cannes Creative Marketer gong backfires – best to treat celebs with caution
There may well be some red faces at this year’s Cannes Lions – and not caused by lingering over the…
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DDB makes the best of a bad job in New York with adam&eveDDB takeover
Omnicom’s DDB is rolling its New York office into adam&eveDDB, the offshoot of the high-flying London agency but one which…
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Why rising food prices are also a looming threat for marketers and agencies
UK food prices are still increasing at an annual rate of nearly 20%, with the ever-escalating costs hitting poorer families…
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JCDecaux snaps up Clear Channel holdings in Spain and Italy
JCDecaux has reinforced its position as the biggest global Out of Home operator by agreeing to buy Clear Channel’s operations…
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Budweiser tries to dig Bud Light out of trans hole
Bud Light has found itself in a right tangle with its unwise trans flirtation (sales and profits going through the…
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Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy
With more than 300 million creators worldwide, the creator economy grew exponentially over the last several years and shows no…
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WPP signs groundbreaking Omniverse deal with AI giant Nvidia
Nvidia has come from seemingly nowhere to become almost a $1 trillion company ($963m and counting) so it’s quite a…
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