Finance
-
Out of Home global ad revenue to hit $49bn in 2025 – WOO president Tom Goddard
Out of Home global ad revenue reached $46bn – a ten per cent increase on 2023 – in 2024 with…
Read More » -
WPP and Publicis at loggerheads in data wars
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR…
Read More » -
Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment
A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building passionate fanbases, and…
Read More » -
Mother tunes into world’s biggest asset manager
Perhaps the most important task for any creative agency is to find clients with lots of money. So many press…
Read More » -
WPP unveils better mousetrap AI solution Open Intelligence
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first…
Read More » -
What’s going on at WPP? Maybe Hornby knows the answer..
Johnny Hornby’s agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were planners and…
Read More » -
Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
Read More » -
Mark Read steps down at WPP
Mark Read’s seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided…
Read More » -
WPP enters advertising lists to bolster AI pitch
It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company…
Read More »