Finance
-
Omnicom surges out of Q2 starting blocks with 5.2% growth
This time it’s Omnicom setting the pace among the ad holding companies, beating Publicis to the draw with its Q2…
Read More » -
Publicis Media wins $600m Hersheys
Lots of big media accounts changing hands this week: Hershey has given all its $600m or so US media account…
Read More » -
WPP bounces back from Pfizer loss with AstraZeneca cancer brief
Oncology (cancer diagnosis and care) is the holy grail for pharma companies with almost limitless rewards for the company that…
Read More » -
Seamus Brennan: why the arrival of Tubi in the UK marks next wave of AVOD
There’s no doubt that the UK streaming landscape is not only evolving but evolving fast. Following the launch of Amazon’s…
Read More » -
Omnicom Media Group strikes deal with top marketing research body
The big network media agencies are frantically trying to find an advantage in their efforts to make media planning and…
Read More » -
Tesco steals a march in retail media with GroupM tie-up
WPP’s GroupM is strengthening its relationship with Tesco’s Media and Insight Platform to boost the retailer’s burgeoning retail media offer.…
Read More » -
London’s Playmaker rebrands in OBE international network
London-based Playmaker Experiential is rebranding as OBE. Playmaker was bought last year by experiential agency network OBE Worldwide following just…
Read More »