Finance
-
WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
Read More » -
Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media…
Read More » -
Global Out of Home specialist billups expands in UK with Mediabridge
Out of home specialist agencies have rather gone out of fashion recently, for the holding companies anyway, with WPP’s Kinetic…
Read More » -
Why now is a good opportunity to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important…
Read More » -
Jaguar’s EV relaunch is certainly being talked about – possibly not how the marque intended
Jaguar’s rebrand does not seem to going well, provoking that hardy perennial an internet storm. It’s been called “woke” and…
Read More » -
APA CEO Steve Davies: what clients want from advertising production today…and how they can get it
The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are…
Read More » -
Yannick Bolloré reveals takeover defence and big ambitions for independent Havas
More details are emerging about Havas’ planned float in Amsterdam after a demerger from Bolloré-controlled Vivendi. At first it looked…
Read More » -
It’s payday for Musk as advertisers return to X
Advertisers are reportedly flooding back to Elon Musk’s X in the US following his unveiling as president-elect Trump’s BFF. IBM,…
Read More » -
Publicis Groupe in the jobs vanguard as Leo Burnett closes GM outpost
It’s that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which…
Read More »