Finance
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Publicis wins LinkedIn media – what’s the French group’s secret sauce?
Publicis has nabbed LinkedIn’s global media business, worth an estimated $250m, in a closed review against Dentsu. Both previously worked…
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Accenture Song shuffles again as it tries to gain momentum in London
Accenture Song is shuffling the deckchairs again, bringing Accenture Song, the agency (formerly Karmarama), under Droga5 in the UK, creating…
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Apple cops big French fine – are Trump’s Big Tech buddies in Euro firing line?
How will Big Tech fare under Donald Trump’s new tariff regime? We don’t know yet of course (does Trump?) but…
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We Are Futures wins UK athletics Get Set programme
We Are Futures, which describes itself as a youth engagement agency, has won a four year contract with Team GB…
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Ocean Outdoor UK announces results of contribution-based sustainability initiative
Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a…
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Big beast Meta circles principal media buying
Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see…
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New WARC forecast adds to global ad gloom
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in…
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Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the…
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Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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